You have to do what you do

You have to do what you do

To be influential takes consistency. You have to keep at it. Once you’ve said you stand for a particular thing, you really need to act congruently with that. This point could be understood as an aspect of branding, which suggests it’s a corporate kind of...
Is your business a hedgehog?

Is your business a hedgehog?

Have you ever tried getting a hedgehog to move? What happens if you frighten it? Sometimes out walking in the dark, I’ve come across a hedgehog on the road. It’s dangerous for a hedgehog, being on the road—a bit like an organisation in a changing world. So...