by DavidFraser | Oct 31, 2014 | Business, Change, Leadership
So you successfully steered your business through the recession—a significant achievement which no doubt took a lot of courage, determination and energy, and probably involved a fair amount of pain. You learned a great deal. You established a tight grip. You had good...
by DavidFraser | Sep 2, 2013 | Business, Marketing, Relationship Skills
We tend to think of brands in isolation, as if they exist in their own right, in an absolute sense. We think of a logo perhaps, or a style of packaging, or a particular tagline or strapline. Actually… The properties of a brand only really exist in the minds of...
by DavidFraser | Aug 9, 2013 | Business, Change, Leadership, Marketing
Maybe there’s something we’re missing… It’s healthy to believe we can replicate others’ success in leading change, or in achieving business results. We can, and the approach is a good one. But there is something we need to remember…...
by DavidFraser | May 29, 2013 | Business, Influence, Leadership, Personal Mastery
Focus, focus, focus—the key to having an impact, making progress, gaining traction. But what if you don’t really know what works, or don’t know yet? If you’re doing something new, you’re very unlikely to get it right first time. If you had enough knowledge to hit the...
